GOZA COFFEE ROASTERS

Branding • Creative Direction • Visual Identity

Goza Coffee Roasters is a Montreal-based brand redefining the local coffee scene with bold energy, authenticity, and a fresh creative edge. The goal was to develop a distinct visual identity that reflects Goza’s personality — modern, funky, and unapologetically cool — while staying rooted in the craftsmanship and passion behind every roast.

The branding combines playful typography, vibrant color accents, and minimal layouts to express the brand’s youthful attitude and connection to Montreal’s creative culture. Every detail — from the logo to the packaging and social media content — was designed to capture the “new cool kid on the block” vibe, celebrating great coffee with personality and purpose.